The opening of Lily’s Bridal in 2017 is the fulfilment of a long-held dream for Tracy Fordham; the pictures, flowers and relaxing atmosphere of the shop, operated by Tracy and named after her granddaughter, show that the shop is more than just a business for her.
The Sophistication and charm of the new bridal shop in Scunthorpe is clear to see before you’ve even stepped over the threshold. The beautiful colours and tasteful decoration on the shop front reflect the care and dedication that have gone into establishing a business proud to make a bride, her family and friends feel as special as possible.
As Tracy says “I want the bride to feel that she is not just a princess on the day of her wedding, but a princess throughout the whole journey. It is a massive privilege to be involved in such an important time in a family’s life.“
“My aim is to provide choice and if I don’t have something, I will search for it and find it.”
The shop has a comprehensive range of bridal wear – including mother of the bride, bridesmaids, bridal underwear and flower girl outfits – evening, prom wear and accessories in a range of colours and sizes. And, in addition, Lily’s Bridal also offers a bespoke alteration service and provides gowns in a range of sizes.
“It is all about how the person feels and looks, no matter their size or shape,”
Lily’s Bridal also prides itself on the reasonable price of her items: “There are some girls who can’t go to prom because it is too expensive. One lady saw the quality of my gowns and thought they would be £150 or £200 more expensive. That is really important for us; it’s all about understanding the quality as well as the price point.”
Tracy and her team invite all who are looking for the dress of their dreams to come along and browse through the huge selection of outfits that are available in the shop, and in addition they will help any buyer source the perfect outfit for them if it doesn’t happen to be in the shop at that time.